Discover the Exclusive Collection

In 2024, Abarth celebrates 75 years of history, innovation and passion for engines. To pay tribute to this extraordinary milestone, Audes Group, official licensee of Abarth merchandising, has designed and created an exclusive collection, conceived to enhance the iconic brand.

A unique project designed to excite

The Abarth 75th Anniversary collection has been created to combine quality, design and functionality, remaining faithful to the distinctive style that has made Abarth an icon in the automotive world. Each garment and accessory is designed to celebrate the DNA of the brand and its anniversary, meet the needs of fans and collectors, and respond to the demands of the contemporary market.

The main components

At the heart of the collection are two exclusive creations:

The celebratory hoodie, produced in a limited series of only 75 numbered pieces, is a garment with a contemporary design, made with quality materials and attention to detail. A real must-have for collectors, combining style and tradition.
The Abarth + Brembo T-shirt, born from the collaboration between two Italian icons. This garment represents the perfect synergy between the world of high performance and automotive design.

To complete the collection, a second T-shirt and a range of exclusive accessories, including a cap, bag and key ring, all inspired by the legendary Abarth 695 75° Anniversario.

And that’s not all: the store also features an exclusive watch, born from the collaboration between Breil and Abarth, which further enriches the offer for fans of the brand.

Audes Group: the bridge between excellence

As the official licensee of Abarth, Audes Group played a crucial role in this project, acting as a bridge between two great Italian companies: Abarth and Brembo. This collaboration demonstrates the added value that Audes offers its customers, exploiting a network of strategic partnerships to create connections and unique, high-impact collections.

The importance of celebratory collections

Celebrative collections represent more than just products: they are an opportunity to strengthen the emotional bond between a brand and its audience. For Abarth, this collection not only celebrates an anniversary, but tells a story of passion and innovation, transforming each garment into a symbol of the Italian automotive heritage and a timeless collector’s piece.