In the dynamic world of fashion and automotive, CUPRA and AUDES have joined forces to create the CUPRA Essential Collection. This exclusive line symbolizes a perfect blend of avant-garde style and commitment to innovation.
CUPRA Essential Collection: A Meeting of Design and Sustainability
The CUPRA Essential Collection perfectly embodies the essence of CUPRA: boldness, contemporary style, and a strong commitment to sustainability. Thanks to a synergistic collaboration with AUDES, a unique clothing line has materialized, including offerings for men, women, and unisex models, each characterized by CUPRA’s distinctive spirit.
CUPRA, a brand that values every detail, has closely collaborated with the AUDES Design team to create garments that express a deep passion for innovation, design, and performance. This collection stands out for its use of colors and materials inspired by CUPRA automobiles, emphasizing the use of organic and recycled materials.
The CUPRA Essential Collection perfectly embodies the essence of CUPRA: boldness, contemporary style, and a strong commitment to sustainability. Thanks to a synergistic collaboration with AUDES, a unique clothing line has materialized, including offerings for men, women, and unisex models, each characterized by CUPRA’s distinctive spirit.
CUPRA, a brand that values every detail, has closely collaborated with the AUDES Design team to create garments that express a deep passion for innovation, design, and performance. This collection stands out for its use of colors and materials inspired by CUPRA automobiles, emphasizing the use of organic and recycled materials.
The CUPRA Essential Collection represents an ideal marriage of creativity and environmental awareness. Elements like iridescent fabrics, iridescent PU details, and the use of technical materials define the collection’s style. The refinement of thermally bonded seams and laser cuts enhances each garment, while water-based printing techniques and positive embossing give each piece a distinctive character.
These aspects, combined with inspiration from CUPRA cars and the brand’s design DNA, give the collection an innovative and boundless character.
In this context, AUDES plays a crucial role, bringing its expertise in high-quality apparel, and contributing to a collection where fashion, innovation, and sustainability harmoniously merge.
Common Values and Innovative Vision
Guided by a common philosophy of breaking the mold, CUPRA and AUDES aim to reinvent the concept of fashion in the automotive sector. This collaboration is based on a three-year licensing contract, through which AUDES not only produces and distributes the Essential Collection products on CUPRA’s official online sales site but also makes them available internationally at dealers around the world.
“Expect the Unexpected” and “Follow the Impulse” are more than just slogans; they represent the philosophy that fuels our joint work. Our team, formed by professionals with a unified vision, works every day to promote not just a brand, but also the values it represents.
Guided by a common philosophy of breaking the mold, CUPRA and AUDES aim to reinvent the concept of fashion in the automotive sector. This collaboration is based on a three-year licensing contract, through which AUDES not only produces and distributes the Essential Collection products on CUPRA’s official online sales site but also makes them available internationally at dealers around the world.
“Expect the Unexpected” and “Follow the Impulse” are more than just slogans; they represent the philosophy that fuels our joint work. Our team, formed by professionals with a unified vision, works every day to promote not just a brand, but also the values it represents.
The strength of this partnership lies in our ability to act together: each team member contributes essential input, allowing the project to grow and evolve dynamically.
In this shared journey, CUPRA and AUDES demonstrate that limitless creativity and meticulous attention to detail can define the future of automotive fashion. By materializing our visions rather than just dreaming them, this cross-sector collaboration marks a new chapter of progress and innovation, where fashion, technology, and passion merge to create something truly extraordinary.
New Horizons: Expect the Unexpected
In a strategic move to expand its horizon in the world of art, sports, and innovation, CUPRA has formed significant collaborations with leading influencers and celebrities.
Among them are Daniel Brühl, the charismatic actor; TV Boy, the appreciated urban artist for his vibrant social works; Marc ter Stegen, the acclaimed football goalkeeper; Alexia Putellas, a symbol of success in women’s football; J.A. Bayona, the internationally renowned director; Ansu Fati, the young football talent; and Lucas di Grassi, a pioneer in e-racing.
These partnerships represent a qualitative leap for CUPRA, introducing the brand into new creative and sporting areas. Daniel Brühl and Alexia Putellas embody excellence and refinement, key elements for CUPRA. TV Boy, through his art, brings a message of boldness and innovation, in line with the brand’s values. Marc ter Stegen and Ansu Fati represent determination and commitment to their passion, reflecting CUPRA’s support for sporting talent. J.A. Bayona’s cinematic vision adds a dimension of creativity and dynamism.
Joining the world of e-racing with Lucas di Grassi highlights CUPRA’s commitment to technological forefront and sustainability, pillars for a future where mobility and ecology harmoniously blend.
The synergy with iconic figures from various sectors not only strengthens CUPRA’s global presence but also emphasizes its aspiration to integrate fashion, dynamic lifestyle, sports, and innovation.
With these ambassadors by its side, CUPRA promises to exceed expectations and underscores its commitment to merging fashion with a dynamic and modern lifestyle.
Stay tuned: with the CUPRA Essential Collection, we are ready to surprise you beyond expectations. ‘Expect the Unexpected’ is not just a motto, it’s a promise of an extraordinary journey that is about to begin.
