Audes is confirmed to be the licensee for the most prestigious brands,
becoming official licensee of Bugatti Automobiles for the next three years. At
the Geneve International Motor Show, the "110 ans Bugatti" collection will be
presented, a capsule collection that celebrates the first 110 years of history of
the French car manufacturer, created with the precious contribution of
President Stephan Winkelmann.
Molsheim / Geneva, 6 March 2019. Anniversary celebrations are not only a celebration
of past achievements, they also mark the beginning of a new chapter. Audes is proud
to be a part of the next chapter in the Bugatti history book, becoming the hyper sports
car manufacturer’s official licensee for the next three years. This synergy combines
two excellences in the shared commitment to tell the identity and heritage of a brand
such as Bugatti through collections of clothing and accessories. The Geneva
International Motor Show 2019 gives a perfect stage for the presentation of the new
“110 ans Bugatti” Collection – designed and produced by Audes in cooperation with
Bugatti –, this way celebrating the 110th anniversary of the foundation of the French
car manufacturer.
Today, Stephan Winkelmann – President of Bugatti Automobiles – and Alessandro
Bozzoli – CEO & Founder of Audes Group – have signed the contract during a press
event in Bugatti Automobiles stand.
“The Geneva International Motorshow 2019 has seen a worthy celebration of our 110 th
anniversary, with the world premiere of ‘La Voiture Noire’ 1 , the world premiere of the
Chiron 2 Sport ‘110 ans Bugatti’ and now the official announcement of our new capsule
collection”, explained Stephan Winkelmann, President of Bugatti. “In the Audes Group
we have found a partner that shares our vision, and our values. Always striving for
innovation, pushing the own boundaries to achieve unique, incomparable products.”
“Working with Bugatti is an honor and an ambitious challenge. A car manufacturer
that is a global icon of sportiness, class, luxury, technological performances and that
celebrates the incredible milestone of 110 years of history”. Underlines Alessandro
Bozzoli, CEO & Founder Audes Group “We created the collection ‘110 ans Bugatti’
inspired by hyper sports cars of Bugatti and the values that embody. That’s why the
garments and accessories have been designed exclusively for Bugatti.”
The capsule collection consists of both men’s and women’s clothing and accessories,
34 in total to start with: from T-shirts to jackets, sweatshirts and caps to accessories
such as powerbanks, key rings, nootebooks and credit cards holder. A collection of
high quality materials and workmanship, reflecting the prestige and luxury that
distinguishes Bugatti. The historical heritage of the brand is celebrated through the use
of details, iconic logos such as the Bugatti Macaron and the one made specifically for
their 110th birthday and the sketches that trace the story of Bugatti through its iconic
cars.
The collection will be made available starting from April in the Bugatti dealerships
worldwide, as well as the wholesale partners of the Audes Group, and, of course,
online. Customer Care will be handled directly by Audes. For now, it can be seen on
the all-new Bugatti stand at Geneva International Motorshow 2019 in hall X until March
17th. Announcement further show presence?
Alessandro Bozzoli of Audes Group, concluded: “Joyeux anniversaire Bugatti! The
history continues. Together.”
