New Balance is embarking on workwear with a new line of dedicated footwear and has chosen AUDES Group for the distribution in the Italian territory.
The NB Industrial project was conceived from the intuition of combining the characteristic elements of sports and lifestyle footwear with the basic requirements in the category of safety footwear.
The aim of this ambitious project is to develop, manufacture and supply the best looking and most comfortable safety shoes in the workwear domain, merging safety standards with fashion style.
To ensure a unique and innovative range of products, New Balance can rely on a century-old heritage of research and development in wearability and comfort-oriented technologies borrowed from the running sector. The intrinsic DNA of the athletics world is combined with safety features and continuous innovation.
In addition to the standard specifications for hazardous work environments, NB Industrial footwear provides additional features specific for every possible application. Target industries are transport and logistic, construction, light manufacturing and food services.