It’s not an exercise. It’s an opportunity.
In recent weeks, AUDES, Brembo and SID – Scuola Italiana Design in Padua came together for a project that brought students, packaging professionals and brand representatives around the same table.
The goal? To work on a real challenge. With real constraints. And with a result destined to go beyond the classroom.
Ideas change when they become tangible
Students took part in an intensive hackathon, developing concepts, prototypes and design solutions based on a brief created by AUDES for Brembo.
Having a good idea was not enough.
They had to consider production, costs, logistics, user experience and feasibility.
Exactly as it happens every day in business.
What if the best idea became reality?
That is exactly what happened.
The projects were presented at AUDES headquarters before a jury composed of the Brembo team, project stakeholders and the AUDES team led by CEO & Founder Alessandro Bozzoli.
At the end of the day, a winning concept was selected and will now move into real-world development.
When collaboration creates value
The true strength of the project was the synergy created between students, professionals and the brand.
On one side: fresh perspectives, new ideas and innovative approaches. On the other: experience, technical expertise and market knowledge.
The meeting of these different worlds generated meaningful value and contributed in a tangible way to the evolution of a project that continues to take shape.
prendere forma.
